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Swfities and the Beehive spent an average of $104 per beauty service in preparation for concerts, according to recent surveys.
December 7, 2023
By: Christine Esposito
Editor-in-Chief
According to recent surveys conducted by Vagaro, a salon and spa software company, Taylor Swift’s Eras and Beyoncé’s Renaissance music tours have been a boon for beauty and beauty service providers. Queen B—Beyonce—on stage. These surveys, which coincided with the conclusion of the singers’ respective 2023 US tours, demonstrate how much “Swifties” and Beyoncé fans—known as The Beehive—are willing to spend on beauty services. Participants of the first, smaller-scale su...
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